Jen Bostick

Centric was the new kid on the block in Michigan recruitment services even though it’s founder had years of expertise in the global automotive human resource industry. Jen used a bright, energetic color palette with modern typography representing the founder’s energy, focus and expertise. The brand strategy used letterforms and shapes connecting and working together. Jen was involved from name generation and environmental design to print and digital strategy.

JDRF’s Rhode Island branch created their first gala in 2010 and partnered with Jen to create the event branding. The theme changes each year, but the fundraising mission is the same. She created the event logo, save the dates, invitation packages, programs and event signage. Jen is committed to raising awareness about type 1 diabetes through clear and engaging event materials.

Kristin Lane Agency revitalized businesses and transformed brands with fresh thinking, innovative positioning, storytelling and design. The challenge was to showcase the power behind this small agency and to market KLA’s soft spoken yet strategic approach. This letterpressed business system uses a soft off white duplex paper stock paired with chocolate and copper metallic inks. The icon in a chat balloon alludes to open dialogue and strategic communication. Jen helped to create online portfolios and case studies.

Sterne, Kessler, Goldstein & Fox is an intellectual property law firm located in Washington, DC. SKGF needed to stand out from the traditional, stodgy law firms because they’re anything but that. For over a decade, Jen used an unconventional approach of texture, typography and imagery speaking to bio and nanotechnology sectors. She wanted to engage their audience in an intelligent yet unexpected way. Jen has been involved as a marketing partner with alumni programs and anniversary logos, as well as advertising campaigns and packaging.

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Gary McBournie Inc., is a residential interior design firm with offices in Boston, Nantucket and Palm Beach. The team works with an exclusive clientele on design projects around the globe. Jen helped create a unique identity system using one of Gary’s signature patterns. She produced a letterpressed business system that echoes McBournie’s hand-crafted, one-of-a-kind creations.

PPS hosts a highly anticipated annual fundraising event called Winter Bash. The themes vary from year to year based on the historic location. Jen helped elevate the event creating event branding, direct mail and posters to spread the word and draw attendees.

The partners at Harvey Carr Hadfield law firm had been rethinking themselves in response to changing market conditions and increased competition. They wanted to refresh their presence and what they stood for. HCH has a long history in Rhode Island law. Jen made subtle changes to the color palette, yet impactful changes to their typography and overall brand. She used a wordmark that is bold and confident showcasing each of the partner’s strengths and how they work together forming a powerful legal team with varied expertise.

MultiCam is owned by Duro Textiles, LLC. Duro manufactures technical fabrics for both military and commercial end users. They had a site that was purely transactional and didn’t tell the history of MultiCam. Jen created the new design, iconography, user interface and information architecture along with RDI providing a full-service, responsive online experience.

MinuteClinic is the walk-in clinic from CVS. Jen illustrated and redesigned the service badge library with a consistent look in-line with CVS Health enterprise branding.

Jen led the Essence of Beauty rebrand omnichannel effort creating planogram messaging strategy and execution of signing, print collateral and digital components. The brochure was designed to be an educational keepsake. When unfolded, it revealed a floral collage that listed scents and fragrance notes.

Turfer specializes in the highest quality to value ratio of outerwear apparel in both corporate and team sales. Jen was asked to redesign their corporate and athletic catalogs annually. The combination of studio and action photography helped to quickly communciate the company’s focus and reinforce it’s position as a leader in the apparel industry.

The ESCO Tool Company was founded in 1954 and developed the first portable end prep tool for the Triton Nuclear Submarine program. They are the leading manufacturer for tube and pipe cutting tools. Jen created a more sophisticated and intuitive web experience with responsive design, user interface and information architecture along with RDI.

Center for Women & Enterprise is a non-profit organization empowering women with the tools, knowledge and capital to start their own businesses. CWE asked Jen to create annual fundraising materials for Oceans of Opportunity supporting women-owned businesses and entrepreneurship. She helped develop the event theme, invitation packages, program booklets and signing for the event year after year. CWE partnered with Jen again when they created their annual Capital Arts Auction in 2010. She created an identity, invitation and program book for the event.

El Perrito was the sister restaurant to Perro Salado in Newport. The owners had an artist create the “puppy” icon. Jen created the word mark, new website design, user interface and information architecture along with RDI. We focused on building a responsive, mobile-friendly site that gives visitors the same warm, authentic feeling they get when walking into the restaurant.

Jen has been a part of many naming, identity projects and rebranding efforts in various industries. She's helped businesses represent their mission, values and unique characteristics through these identifying marks.

AMASNE looked to Jen to rebrand their local chapter. Branding is all over the board from chapter to chapter with little guidelines other than color palette. She considered those guidelines and worked to separate this chapter from a sea of others. She tried to capture Rhode Island’s uniqueness and vibrance in the new identity and website design.

Curbside Pickup was a new service CVS offered to their customers. Jen worked on the print and email campaign to drive trial use. The email plan began with videos, then education and finally use case scenarios. Jen created a series illustrations and animations to help consumers envision when and how they would use curbside pickup.

Rhode Island Salutes is a program designed to recognize the contributions of Rhode Island National Guard and local military. Jen was engaged by the Newport County Chamber of Commerce and the Rhode Island Defense Economic Planning Commission to create an identity for this new program. After speaking to Rhode Island branches of military in our area, we arrived at a concept. Branding efforts focused on posters and magnets delivered to participating businesses and a local advertising campaign. The response to the program since it’s inception has been a positive one.